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Supporting the North Country: Why Small Business Saturday Matters and the Role of Insurance in Our Community

Disclaimer: Informational statements regarding insurance coverage are for general description purposes only. These statements do not amend, modify or supplement any insurance policy. This website does not make any representations that coverage does or does not exist for any particular claim or loss, or type of claim or loss, under any policy. Whether coverage exists or does not exist for any particular claim or loss under any policy depends on the facts and circumstances involved in the claim or loss and all applicable policy wording.


Vehicle driving on snow covered roads in winter

Here in New York’s North Country, Small Business Saturday is more than just a post-Thanksgiving shopping day, it’s an opportunity to support the local businesses that make our community unique and vibrant. This annual event, held on the Saturday after Thanksgiving, invites us all to show up for the entrepreneurs, artisans, and family-owned shops that create jobs, boost our local economy, and preserve the character of the North Country.


The Unique Value of Small Businesses in the North Country


The North Country is filled with small businesses that provide more than products or services—they offer a personalized touch and a commitment to our community. Whether it’s a boutique in Plattsburgh, a cozy coffee shop in Saranac Lake, a restaurant in Lake George, or a hardware store in Malone, these local spots understand the needs and tastes of our region, often carrying goods that reflect North Country culture and lifestyle. 


For every dollar spent locally, a significant portion goes back into our own community, supporting local jobs, schools, and infrastructure. By shopping small, you help our community thrive and keep these distinctive businesses flourishing. Our small businesses are the heartbeat of our economy and key to maintaining the close-knit, community-oriented spirit of the North Country.



Operating a small business in the North Country comes with unique challenges, from unpredictable winter weather to remote locations. That’s why insurance is so essential for our local businesses. In the event of a claim, insurance helps small business owners get back on their feet and continue to provide essential services and goods to the community.


Here are some key types of insurance that can make a difference for small businesses in the North Country:


General Liability Insurance - Essential for any business with customer interactions, this coverage can protect against claims of bodily injury or property damage—common risks in small retail shops, cafes, and service businesses.


Property Insurance - For businesses with physical locations, such as restaurants or stores, property insurance can safeguard against damages from events like fires or extreme winter weather, which is all too common in our region.


Business Interruption Insurance - When heavy snowfall or a storm forces extended closure, this coverage can help replace lost income and cover expenses.


Commercial Auto Insurance - Many small businesses in the North Country rely on vehicles for deliveries or transporting goods. Commercial auto insurance covers these vehicles and can ensure safety and confidence on our often-challenging winter roads.


Workers' Compensation Insurance - For businesses with employees, this provides coverage for medical expenses and wage replacement if an employee gets injured on the job—a must for being able to protect both the staff and the business.


How You Can Support North Country Businesses This Small

Business Saturday


This Small Business Saturday, consider visiting your favorite North Country spots. Shop for handcrafted gifts, enjoy a meal at a family-owned restaurant, or try out a service you’ve been curious about. Each purchase has a direct impact on our local economy and helps sustain the businesses that make our community special.


When choosing an insurance agent, you have the option to "shop local," and at Northern Insuring, we offer personalized service that reflects the heart of small businesses. Small businesses are the backbone of our communities, and insurance helps protect them from the unexpected, ensuring they can continue serving the people they care about. This holiday season and beyond, let's support the small businesses that keep the North Country thriving.



Need help? Contact the team at Northern Insuring Agency. Our professionals can help you figure out which personal insurance policy will be the best option to help you keep up with the ever-changing world we live in.


Get in touch today for a quote! Northern Insuring will simplify the complicated...for insurance.


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